Colin Smith, team leader of a delegation from the Specialty Coffee Association of Europe touring coffee growing provinces in PNG this week, told a meeting of coffee growers in Goroka yesterday that they have to be in Europe to create the demand for their coffee.
“You have got to make your presence known in Europe with other coffee producing countries in the world at coffee trade fairs and exhibitions to market your coffee to create demand,” Smith said.
World Coffee Cuppers and Roasters on the team said they would like to taste PNG coffee here, and convince customers to buy PNG coffee.
“We are willing to take samples of your coffee, roast them and get customers in Europe for you and even prepare storage for PNG Coffee at European Coffee Exhibitions,” Manuel Demets, a coffee Consultant said.
Officers of the Coffee Industry Corporation (CIC) said the industry had started to do marketing and promotion for PNG coffee through major exporters who were linked with international buyers.
However, the international buyers failed to help promote PNG Coffee offshores leaving the concept idle.
Germany has been one of the major importers of PNG coffee for over four decades but has failed to promote it in Europe.